Master of Arts (MA) em Moda Merchandising

O programa Masters of Arts in Fashion Merchandising fornece aos alunos o conjunto de habilidades profissionais necessárias para o sucesso no ambiente atual de merchandising e gerenciamento de moda. Os graduados terão o foco e os recursos estratégicos necessários para executar uma operação bem-sucedida, incluindo planejamento, gerenciamento e venda de produtos de moda.

Graduate students will meet the following student performance criteria:

Fashion Merchandising

• Gather, analyze and organize relevant data to support their projects
• Analyze case studies/and or project work, demonstrating critical thinking skills
• Make assumptions based on quantifiable research and statistics
• Identificar corretamente os pontos-chave da cadeia de abastecimento e demonstrar que compreendem as relações entre os seus membros
• Demonstrate command of visual merchandising presentation for fashion products and services
• Identify trends and determine what merchandise can be developed, marketed, and sold

Communication Skills

• Expressar conceitos e estratégias claramente usando terminologia profissional
• Clearly convey ideas and concepts using specific fashion industry language

Professional Practices

• Produce a cohesive portfolio tailored to reflect career goals

Academy of Art University Learning Outcomes

Graduates of the Academy of Art University will demonstrate the ability to:

• Produce a body of work suitable for seeking professional opportunities in their chosen field of art and design.
• Solve creative problems within their field of art and design, including research and synthesis of technical, aesthetic, and conceptual knowledge.
• Communicate their ideas professionally and connect with their intended audience using visual, oral, and written presentation skills relevant to their field.
• Execute technical, aesthetic, and conceptual decisions based on an understanding of art and design principles.
• Evaluate work in their field, including their own work, using professional terminology.
• Recognize the influence of major cultural and aesthetic trends, both historical and contemporary, on art and design products.
• Learn the professional skills and behaviors necessary to compete in the global marketplace for art and design.

Academy of Art University offers some of the best training and hands-on experience to help accelerate your career. We pride ourselves in doing an exceptional job preparing you to excel in your future fashion careers. Our degree programs are designed to equip aspiring fashion professionals with a comprehensive toolbox of marketable skills that lead to success in the fashion industry.

Visual Merchandising Director

As a visual merchandising director, you will help promote the image, products, and services of retail and wholesale businesses. You’ll create eye-catching displays using visual and graphic elements, and organize brand-related special events.

Unit Requirements

Degree Requirements

• Successful completion of Final Portfolio Review
• A minimum grade of C in all required 36 units
• Minimum 2.0 cumulative GPA and the following Academic Study requirements:
  • 1 Art Historical Awareness & Aesthetic course

Curriculum

Semester 1

• FSH 616: Dynamics of Fashion (Major)
• FSH 643: Técnicas Digitais para Moda (Principal)
• GLA 613: Fashion, Arts, and Influence (Graduate Liberal Arts)

Semester 2

• FSH 631: Princípios de Merchandising (Principais)
• FSH 633: Gestão e Operações de Varejo (Principal)
• FSH 634: Têxteis e outras matérias-primas (principal)

Semester 3

• FSH 630: Estratégia de Marketing de Moda (Principal)
• FSH 637: Planejamento e Fornecimento de Produto (Principal)
• FSH 675: Visual Merchandising: Imagem e Marca (Principal)

Semester 4

• FSH 657: Varejo on-line e comércio eletrônico (principal)
• FSH 700: Práticas Profissionais e Portfólio para Moda (Principal)
• FSH 807: Projeto Final de MA: Projeto Capstone (Principal)